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Today’s FedEx top tip: Invest in research

Researching your product or service is important for the profitability of your business. In fact it should be one of the first things you consider when you establish your company. Spending your time conducting thorough research helps you determine whether your product or service has appeal, influencing your business’s future growth. It also provides a better understanding of the market place, helping you better define your business’s unique selling point.

To carry out comprehensive research, you don’t need to hire an external vendor. It can be just as easy to do it yourself. In this technical age the internet allows you to access a wealth of information and data, providing you with an overview of the industry landscape and consumer habits.

Additionally you can speak to your target audience directly using social media surveys and field research. This will allow you to understand your customer’s requirements and gain their opinions speedily.

To help give your business a boost, enter the FedEx Small Business Grant Contest. For more information, click here uk.grant.fedex.com/

This was posted in Bdaily's Members' News section by FedEx .