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Bijou Commerce bringing Tinder-style revolution to online fashion following £2m seed funding

London-based fashion tech company Bijou Commerce has announced it has raised £2m in seed funding.

The firm has attracted investment from venture builder Blenheim Chalcot, along with high-profile angels including former Google UK & Ireland Managing Director Dan Cobley, and founder of New Look Tom Singh.

Founded in 2015, Bijou’s iOS and Android platform provides fashion retailers with ways to make more money from their mobile channels through a Tinder-style single image swiping interface.

The mobile commerce firm is hoping to use this new round of investment to add functionality for a range of retail innovations, such as bluetooth and wifi beacons, as well as taking its platform open source to allow developers to create their own add-ons.

Tom Singh commented: “Despite sales through mobile accounting for over a half of all UK online retail spend and 85% of consumers preferring mobile native apps, only 2.3% of retailers believe their business is at the cutting edge of mCommerce.

“Taking advantage of this market opportunity, Bijou Commerce can offer single image Tinder Swipe browsing, revolutionising mobile buying for users and making it more profitable for its retail partners”.

Dan Cobley added: “The world has gone mobile, but retailers are playing catch up. Most do not have the technical resources to deliver what they know their customers want.

“With Bijou they can close the gap quickly, and deliver valuable insights, higher conversion rates and happier customers.”

Bijou currently works with 15 UK retailers and publishers in the fashion and beauty sector and hopes to add more than 300 retailers in 2016.

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