Partner Article

Discover German expertise at IMEX in Frankfurt

Visitors to the Germany stand (number: F100) at IMEX in Frankfurt this April will be able to meet with over 200 partners presenting Germany as a location for congresses, meetings and events. Hotels, congress centres, locations, city marketing organisations, event agencies and other service providers operating in the German meetings and congress sector will join the German Convention Bureau (GCB) to showcase their offering to meeting planners at the show which takes place 19 – 21 April.

Joining these organisations on the Germany stand this year are two ‘Wild Cards’. The German Convention Bureau (GCB) has given two young, creative German companies the opportunity to showcase their products or services free of charge to visitors at the show.

One of the Wild Card winners, Percuma, is a modern conference and event venue situated between Frankfurt and Wiesbaden and set to open in May. Inspired by Bauhaus, a German art school famed for its approach to design, this striking building has event spaces equipped with the latest technology and 10 different room combinations. Delegates can also enjoy the large garden with a beach volleyball court and outdoor kitchen.

Percuma CEO Markus Rösmann comments: “By attending IMEX 2016 we want to present our vision of creativity to a wide international audience and meet with key decision-makers in the sector.”

conichi, the second winner, is an innovative app which connects guest and hotels during their stay to provide a better guest experience. Developed by Hotel Beacons, conichi simplifies check-in and check-out at hotels by using beacon technology to display a guests’ personal preferences —such as allergies, room amenities, or late check-outs— onto a tablet held at the reception once a guest enters a hotel.

Maximilian Waldmann, CEO of Hotel Beacons, explains: “Hotels need to deliver a truly personalised experience in order to make an impact with their customer. The customer experience at check-in is crucial and helps a venue to stand out in a crowded marketplace. The GCB’s Wild Card initiative gives us a unique opportunity to present our new product - visitors to our stand at IMEX will have the opportunity to experience an exclusive product tour via their own smartphone.”

Matthias Schultze, Managing Director of the German Convention Bureau, sums up:

“These Wild Cards are both exciting companies showing real innovation in their field. Innovation is an area we focus on at the GCB to ensure Germany continues to deliver a market-leading offering for event and meeting planners. Previous winners have really benefited from the exposure to important decision makers from across the world at IMEX.”

At IMEX in Frankfurt this year, the GCB is set to host destination presentations giving visitors a useful overview of the country’s meeting and event credentials. Planners can visit the stand to discover how Germany is forging ahead in the areas of areas of expertise, sustainability and innovation – the latter is currently being explored by the GCB in their ground-breaking Future Meetings Space study.

Exhibitors on the GCB’s stand include Berlin, Bonn, Cologne, Darmstadt, Dresden, Düsseldorf, Frankfurt, Hamburg, Munich, Nuremberg, Stuttgart and Wiesbaden as well as the GCB’s partners Deutsche Bahn and Lufthansa. A new exhibitor on the stand is Expedia Meeting Market, tying in with the GCB’s digitalisation strategy – a major focus of their activity this year.

The German Convention Bureau is exhibiting at IMEX in Frankfurt (stand F100) which takes place at Messe Frankfurt from 19 – 21 April 2016.

This was posted in Bdaily's Members' News section by Emma Ward .