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All you need to know: Impressive ways to elevate your mobile apps

Mcommerce is definitely the future of commerce era. According to Comscore, 56% tablet users access retail sites using mobile browser and 78% smart phone users does the same via mobile app. Though mobile sites have started becoming responsive and rich in experience, mobile apps holds the significance to surpass it ostensibly. Then, why most of mobile apps fail to reach the audience? 65% of mobile apps don’t get the desired results after its launch. Yes, that is why, the toughest thing to do is distribution or marketing or promoting. Entrepreneurs, in acquiring new users, forgets about their current ones. So, along with the innovative idea of your mobile app, you certainly have to actively promote it to the target end users.

Being a marketer, what have you done until now to lure customers to your mobile apps? Let’s look at a few strategies that will get your users to market your mobile app for you. This list is order-less, and you should pick the ideas that most suits to your mobile applications, focus your potential customers, and best fit into your existing marketing plan.

1. Make It Useful

It is indeed one of the inevitable factors to market the mobile apps. No product can be sold if it is not worthy or useful. Your mobile app doesn’t have to be another version of your online store. You can get creative and come up with something that will attract the general public Ex:the Charmin Sit. This app is very much useful for anyone who is searching for the nearest neat and clean public restroom.

2. Word of mouth

Help users promote your app. The only obvious thing that triggers the viral marketing effect is ‘Word of Mouth’, which is best spread by those that have used your product. The feature “Refer to a friend and win rewards” in your mobile app will encourage them to share it with friends, family, co-workers, and colleagues.

3. Video Advertising:

Videos are one of the best proven marketing tool helping developers to increase their app visibility. Giant Industries like YouTube, Facebook, Twitter and App stores are also supporting Ad marketing as a short video within 15-60 second range, briefing about the app about its uniqueness and what platforms it uses. It really becomes effective if you can target your audience accurately to different age group, gender, location, interest, keywords, Geo-location, and languages.

4. Special Advertisement networks

This is one of the excellent ways to get users excited about your app. There are so many Ad networks there to help developers to monetize their app by showing their video Ad of application. Developers can try chartboost and vungle for the purpose of their application video Ad. They are one of the proven marketing tool, where developer can display a short app video. Try out StumbleUpon’s paid discovery as it’s also cheaper than Facebook and adWords. It allows people to discover content they’d otherwise never find, based on their interests and browsing habits.

5. Guest Blogging

When it comes to marketing your mobile app, Guest blogging is a special way to engage with the newest audience. In the end, you can shift the blog article to let the readers check out your mobile app. Using call to action ‘Download our mobile app now’ will also do in enticing the readers.

6. Paving a mobile app way on your mobile website

If a user is finding your mobile website tempting, he/she is certainly going to download your mobile app. Thus, make it pretty for them to do so by putting a ‘mobile app’ link on your mobile website. Simple, Short and Sweet way.

7. Upgrade emails and newsletters

Now is the time to show the impact of your newly developed mobile applications through newletters, emails and subscription letters. This will automatically create the flow for the mobile applications to reach new users in a short duration of time.

8. Mention your mobile app in your presentations.

Create an extra-ordinary SlideShare presentation that will help the user in the development of a project, and you will get potential downloads from the link inserted at the end of the presentation. This is one of the easiest way to reach your end users.

9. Get your app into the app stores.

Be it any app stores: Apple, Android, or Windows, putting your mobile app in it will absolutely enhances the chance to be seen by more users. The more it is seen, the more it will be downloaded. Slow and Steady but impressive and effective strategy.

11. Go for app awards

Research contests online; there are many organizations that give prizes to innovative applications. Apply to only those you think you’re a good contender for their functionality, design, etc. Clearly define the problem your app solves. Make it a statement and use that to identify your target customers. Market your app to those people first.

Mobile applications has introduced a new vision into advertising and marketing for businesses worldwide through SMS (text) messaging, mobile websites, banner ads, QR codes, IVR messaging, etc. These advertisements can be customized to reach targeted audience. What are your ways to market your mobile applications? Is it working 100%? If No, then is your mobile application that is dropping off?

This was posted in Bdaily's Members' News section by 360 Degree Technosft .