Bookingbug's founder, Glenn Shoosmith speaking at Digital-Banking 2015.
Nick Hill

Rapid growth triggers global expansion for London’s BookingBug

BookingBug, the London-based technology business, has experienced a period of rapid growth due to an increase in demand from companies looking to build better relationships with customers.

Founded in 2008, the appointment booking platform is also continuing to hire world class talent after opening several new global offices.

In-store added value services like custom fittings and expert-led lessons have become a core strategy for retail brands such as John Lewis, Marks and Spencer and Mothercare. BookingBug is now seeing significant growth across both banking and telecoms with customers including The Co-operative Bank, EE and Three UK.

The NHS, central government and local government are adopting the same technologies and strategies to provide public services efficiently and in a way that caters for each customer’s channels of preference.

Clients include the Foreign and Commonwealth Office, the Department for Work and Pensions, HM Treasury and a wide range of local authorities and NHS Trusts.

Demand for BookingBug’s services over the last four years has grown revenue by 1074%. To tackle this demand, BookingBug has opened a new global headquarters in London, new offices in Los Angeles and Boston, and is hiring to expand its team in Australia.

The business has also built a global network of technology and SI partners including Salesforce, Oracle and Deloitte.

As a result of this growth, BookingBug is expanding its product offering to include the entire online to offline customer journey. The business has launched solutions for clienteling and on-site and off-site traffic activation to build on its omnichannel appointment and event booking platform.

Founder Glenn Shoosmith, who spoke alongside David Cameron at the launch of London’s Tech City back in 2010, commented: “In a world built on connections, a purely transactional relationship is no longer good enough. Companies have to truly understand their customers, online and off, then give them an experience worth leaving the house for.

“This shift in mindset is fuelling BookingBug’s growth. With world leading customers, global partners, international offices and a rapid rate of hiring, I’m incredibly proud of what the team at BookingBug has done over the past eight years. From banking to the NHS, almost every sector is now realising the benefits of building real and meaningful connections with their customers.

“We don’t feel like outsiders or the underdog anymore. We aren’t persuading anyone to take a risk on a relatively new option. BookingBug has become the de facto standard across retail, banking and telecoms and it doesn’t stop there. Any business that deals with people needs to understand that closer connections lead to long-term loyalty.”

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