Partner Article

Mediaocean acquires industry leading media planning tool ColSpace

Software leader’s strategic acquisition links media planning and buying for full media lifecycle solution

London, UK: Mediaocean, the leading software provider for the advertising world, announced that it has acquired ColSpace, a provider of cloud-based, collaborative media-planning software that improves the planning and management of global marketing campaigns and oversees more than $11 billion in media from the world’s biggest agencies and brands. The acquisition of this top-tier planning solution enables Mediaocean to integrate buying and planning systems, helping customers increase efficiency and optimise their media spend in real time. The merger also extends Mediaocean’s global reach to more than 30 additional countries worldwide.

“With convergence driving the need for a connected workflow on a global scale, a solution that seamlessly marries planning, buying, optimisation, and reconciliation is necessary for our clients today,” said Bill Wise, CEO of Mediaocean. “By integrating ColSpace into Mediaocean’s platform, we will provide just that, ensuring agencies and advertisers have full financial control and visibility of their media spend.”

“We are thrilled to be joining the Mediaocean family,” said Matthew Greenhouse, the Founder and CEO of ColSpace. “Together, with Mediaocean’s global reach and our combined resources, we’ll deliver an even better experience for our clients, building an expanded platform and driving further product innovation.”

Mediaocean will offer ColSpace’s planning products to its current agency clients. The partnership with ColSpace is a key step in Mediaocean’s expansion to respond to the demand from agencies and advertisers for global solutions that extend throughout the media lifecycle. Bill Wise will lead the combined companies, with Matthew Greenhouse, Adrian Pang, and existing staff joining the Mediaocean team to continue to evangelise media planning products for the advertising industry.

The transaction closed on May 18, 2016. Financial terms have not been disclosed.

This was posted in Bdaily's Members' News section by Eleanor Matthews .