Member Article

Sunderland AFC tie up Provident loan deal

Sunderland AFC have partnered with Provident Financial, a West-Yorkshire financial institution.

Satsuma Loans, the online arm of Provident, will become an official partner of the Club in the financial services sector. The firm will build on Provident’s already established partnerships with a number of sporting institutions.

Gary Hutchinson, commercial director at Sunderland AFC, said: “From the first time we met with Provident, we were impressed with their commitment to positive and proactive engagement.

“This ethos mirrors our own approach as a football club steeped in its regional identity and heritage. We are very much looking forward to working closely with Provident and their Satsuma team.”

Mark Stevens, Managing Director at Provident’s Consumer Credit Division, said “We are very excited to become an official partner of Sunderland AFC.

“We have already developed a great relationship with the people behind the scenes and we are delighted to be working with a fantastic club, which is a part of the fabric of the city and absolutely represents the ethos of what we aim to represent as a business and as a partner; that is to support local communities and provide a great experience for the fans.

“I’ve been to the Stadium of Light many times as a football fan and it truly is one of the best arenas to watch our great game.

“We very much look forward to being a part of match days with our innovative activities and supporter engagement initiatives, and joining the club’s journey, on and off the pitch, over the coming years.”

Looking to promote your product/service to SME businesses in your region? Find out how Bdaily can help →