Member Article

Newcastle training provider breaks into Australasian marketplace

Newcastle-based Eliesha Training Ltd has expanded its reach from domestic to international markets, beginning dealings in Australia, Malaysia and Singapore

A provider of learning and development solutions, the business is exporting its knowledge base through a series of management-based animated videos.

Its breakthrough into the Australasian marketplace comes after linking up with the Department for International Trade (DIT), formerly known as the UK Trade & Investment.

Now in their 15th year, Eliesha has grown organically, building a base of clients by designing and delivering an array of solutions.

The firm says it has built strong foundations of knowledge and skills, achieving accreditations and qualifications and working with professional industry partners ILM and CMI, as well as universities.

Eliesha’s Julie Flanagan explained: “We have an award winning series of animated videos relating to essential management or leadership models, methods, useful tools or techniques, supporting training and workplace tasks and activities.

“Through support from the Department for International Trade we were able to secure sales of this product overseas, including to Monash Health in Australia, a leading healthcare organisation.

“Our partnership has since broadened to developing a range of bespoke courses to support their specific internal staff development needs.

“With ongoing support and advice from DIT, partnerships and plans are in place to develop a global reseller network with potential for sales in excess of £50,000 in the next year.”

David Coppock, North East Regional Director the Department for International Trade, added: “Eliesha has an established reputation as a learning partner and through expert knowledge, competence, capability and innovation, helping clients deliver high quality customer service.

“DIT provided Eliesha with insight, advice, and access to key contacts or potential partners/contracts leading to the business being able to market its products to Australia, Malaysia and Singapore.”