Harrogate Spring tees of as the Official Water of the British Masters
Harrogate Spring has been announced as the Official Water of the British Masters supported by Sky Sports.
The event, which will be hosted by England’s Luke Donald on October 13-16, is set to take place at The Grove in Hertfordshire.
Harrogate is already the Official Water of England Cricket, Ascot Racecourse and Royal Ascot.
Nicky Cain, Harrogate marketing manager, said: “We value sport at Harrogate Spring and really understand the importance of healthy hydration when maximising performance, particularly at elite level.
“Our partnership with England Cricket and Ascot has helped us achieve significant brand equity and we are proud to be rubbing shoulders with the world’s top golfers at the British Masters, another classic sporting occasion for Harrogate Spring.”
Harrogate Water Brands has reported a 30% business growth this year, vastly out-performing market growth of 9%. The company’s workforce has expanded by 40%, while exports have grown by 50%.
Harrogate’s sporting portfolio this year has also included World Triathlon in Leeds, the International Hockey Champions Trophy in London, Yorkshire County Cricket Club, the Hurlingham pre-Wimbledon tennis classic and the Manor Endurance Racing team in the FIA World Endurance Championship.
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