Member Article

Fashion startup partners with The National Gallery for a line of van Gogh leggings

Seaford-based retailer Wild Bangarang has partnered with The National Gallery in London to stick some of the world’s greatest masterpieces on a range of leggings.

The company, which is based in East Sussex, has introduced a fashion line featuring paintings including Vincent van Gogh’s masterpieces ‘Sunflowers’ and ‘A Wheatfield, with Cypresses’, as well as ‘A Still Life of Flowers in a Wan-Li Vase’ by Ambrosius Bosschaert the Elder.

Established in 2014 by entrepreneurs Adam Jay and David Pearson, Bangarang has developed a specialism in printed clothing, although this is their first foray into classic artwork having previously focused on computer game prints such as World of Warcraft.

The leggings will be on sale online and in the gallery itself at Trafalgar Square, housed within the same building as The National Gallery’s 2,300 paintings that go back to the mid-13th Century.

Commenting on the new partnership, co-founder Adam said: “I am delighted that Wild Bangarang has been able work with an institution as prestigious as The National Gallery. This project has been a welcome challenge and we are excited about future ventures that will undoubtedly follow.”

Based out of Blatchington Industrial Estate in Seaford, Wild Bangarang currently employs five full-time members of staff and has ambitious plans for growth, having worked with business group Locate East Sussex to strike numerous licensing deals and agreements.

Adam added: “Wild Bangarang has big plans that includes bringing manufacturing to Seaford and employing a bigger team including a photographer and a seamstress. We’re looking forward to continuing our work with Locate East Sussex to help us grow further.”