Manchester City link with international fashion house

Manchester City have this week announced a new deal with international fashion house Dsquared2.

The multi-year partnership, which makes Dsquared2 the club’s official fashion partner, will see the clothing company dress the MCFC squad in their pre-match uniforms ahead of any European ties.

Further, Dsquared2 will collaborate with the Blues to offer fans a range of co-branded products.

The company’s founders, designers Dan and Dean Caten, said they believe City exemplify Dsquared2’s style.

Damian Willoughby, senior vice president of partnerships at MCFC owner City Football Group, said: “Dsquared2 and Manchester City share many important brand values.

“We both believe in the importance of attention to detail, providing the best experience and constantly challenging ourselves to be at the top of our game.”

He continued: “Throughout the partnership, we will collaborate to highlight the best features of our brands and supporters, bringing the past, present and future together.

“We are all looking forward to working with Dsquared2 over the coming seasons and we know the players are very excited to begin wearing their new matchday uniforms.”