Liverpool e-tailer JUXDIT reveals new tech focus

Online retailer JUXDIT has realigned its business to focus on tech products with the help of digital agency Mashbo.

The Liverpool-based startup, best known as a platform for successfully crowdfunded products, is looking to become a key player in the world of tech retail with a new ecommerce site.

Developed by Mashbo, the relaunched website features a refreshed design and will aim to help JUXDIT unlock growth by offering a clearer view of products and improved buying experience.

Designer Thom Isom provided a new brand design for the company, which has already secured products from a number of big names in the tech sphere.

JUXDIT founder Annie O’Toole, who spoke to Bdaily earlier this year, said: “We’re extremely excited about our move towards becoming a leading tech retailer.

“We have always had a passion and an interest in tech and this has become the driving force behind our plans for the future.”

She continued: “We want to sell amazing tech products that change the way people live life and experience the world around them.

“We have secured some really big products, showing that small businesses can approach the big players and be successful. We’re excited to start sharing the tech we love with our customers.”

Mashbo MD Gavin Sherratt commented: “We’re seeing a lot of exciting developments here at Mashbo, with our work within the startup community working with pre and seed investment projects and entrepreneurs.

“We are helping them to shape their ideas and to develop the project’s MVP (minimum viable product) to get them trading and to test their targeted markets.”

He added: “The work that we have done with Annie and JUXDIT is a huge part of this – they’re a great company with an amazing vision and to help bring that vision to life is really exciting for us.”