Manchester City deal: Supporters ‘at the forefront’ of Valvoline signing

Manchester City have signed a deal with Valvoline to make the car care company their official automotive lubricants partner.

MCFC supporters will be “at the forefront of the partnership”, according to a report on the club’s website.

The multi-year agreement will see City and Valvoline team up on a series of marketing campaigns that will bring both brands closer to their respective fans and customers.

The senior vice-president of partnerships for Blues owner City Football Group, Damian Willoughby, said: “Everyone at Manchester City is excited to kick-off our partnership with Valvoline.

“As a globally recognised organisation which operates across a range of markets where our fan base is strong and continuing to grow, we are looking forward to collaborating with them to connect with our global supporters in new and engaging ways.”

He added: “Innovation and progress are at the heart of both of our organisations and working together will allow us to develop creative campaigns everyone can enjoy.”