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5 Ecommerce Website Design Trends To Watch Out For In 2017

In the ever-evolving eCommerce world, changes occur too fast. And one thing that constantly changes is consumer preference. Consumers are increasingly looking for intuitive and user-friendly eCommerce website designs. Designs, that enable them to search the product they want and checkout faster with minimum distraction.

Apple Pay is a great example of improved eCommerce design in terms of payment gateway. It enables users to checkout with their touch ID and is far more convenient than keying in your card details. Although, a step in the right direction, it’s still very limited as it requires Safari, Mac, and iPhone to work.

However, if you are planning to design (or redesign) an online store through Magento custom development, then consider going through the below-mentioned eCommerce design trends that will rule the coming year.

eCommerce Website Design Trends For 2017

1. Material Design: Material design is a vibrant, content focused design style in use since it was first released in 2014 by Google. It has been adopted by several eCommerce companies on a large scale. This design style has a minimalistic appearance with the use of shadow effects and concepts of motion and depth which give designers an ability to create clean, beautiful interfaces. It provides a unified, tangible and playful experience across devices that keeps users engaged with your site for long hours. Despite its structured and clear layout, applying material design to your online store can be a daunting task which eCommerce ventures like Bewakoof and PA Design have implemented successfully.
2. Responsive Design: The rising trend of browsing and shopping on multiple screens including high-resolution devices like TVs will compel almost all websites to have responsive design in 2017. It is essential for eCommerce businesses to design for large screens and optimize for mobiles and tablets. More than 32% web users own a device with screen resolution of 1920 pixels or higher, which demonstrates how essential it is to consider those larger screen sizes. Through 2017, many websites will take their lead from eCommerce stores that work well with the large screen devices. Firebox and Burberry are the two best examples of responsive design.
3. Rich animations: Animation is a great way to connect with users and keep them engaged. Many eCommerce sites have already begun injecting high-quality animations into their designs to deliver more enjoyable shopping experiences. Using animations in the right place at the right time can make your customers feel like you really care about their preferences and experience on your site. In 2017, more eCommerce websites will be seen using animations creatively – like icon rotation, button spins, and loading bars which will leave a long-lasting impact on customers. Take some inspiration from eCommerce sites like Nixon and Fleet Feet Sports that have done some great work of employing rich animations.
4. Large Backgrounds: Large backgrounds have been one of the most engaging website design trends. Large, absorbing product photos usually make products more desirable to customers. It also gives your eCommerce store a very clean and professional look and feel. And often times, full page background images and product videos compel your customers to place an order as soon as they enter your eCommerce shop.
5. Storytelling: Storytelling is a great element that can add up to your competitive eCommerce landscape. Customers love to listen to stories and if your website design tells a great story, it is easier for your brand to easily stand out from the crowd. But displaying effective storytelling requires visualization and user interface designs that users will want to interact with. Present your content in a unique, compelling way to establish an emotional connection between your users and your brand. This can even lead to boosting the customer loyalty and sales. However, storytelling is not an easy thing to do, you can take some cues from companies like Bonobos and Greats that have taken full advantage of storytelling.

What other trends do you think will play a major role in eCommerce website design in 2017? Let us know in the comments below.

This was posted in Bdaily's Members' News section by Technoblogger .