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Entrepreneurial husband and wife duo’s designer iron brand gathers steam

An entrepreneurial husband and wife pair are hoping to shake up the stale and staid iron market with the launch of their new range of designer irons.

Sadie and Joe Sillett, the duo behind The Funky Iron Company, have unveiled the designs of their ‘Funky Iron’ range which is set to launch this August, which Silletts expect to be available on the shelves of as-yet unnamed UK retailers.

Priced between £60 and £70, the London-based firm has worked with product designers to create the new range which the founders hope will bring about a design revolution in the iron market, in much the same way that toasters and kettles have evolved in their design sensibilities over the years.

Speaking about the inspiration for the business, Joe commented: “With so much good design available in the household categories, we just couldn’t work out why all irons tended to look and feel the same.

“This gave us a challenge, could we design an iron which would be visually appealing as well as highly functional?

“We had initial ideas on overall look, styling detail, functionality and materials, and then worked with product designers to bring the idea to life. Kitchen mixers, toasters and kettles have all moved forward with style and colour. We think our new Funky Iron gives consumers a really stylish, and highly functional alternative to what’s out there at the moment.”

As the brand gears up for its big UK launch, The Funky Iron Company is also set to launch a crowdfunding drive on Seedrs, where it will look to raise £150k, with the intiative set to go live on Friday 27 January.

According to the firm, feedback for its fancy new irons has been overwhelmingly positive, with effusive praise coming from consumer research groups, designers and manufacturers that they have been speaking to.

Joe added : “We’ve been taken back by the positive comments we’ve been getting from a range of people – from our initial small scale consumer group research, to designers and manufacturers we’ve been talking to.

“Britain is renowned for its style and product innovation so we’re delighted to bring what is essentially a British idea to the global market.”