Partner Article

Prince of Norway carries out first trade on Level39 member's 'crowdtrading' platform

London-based FinTech business, Huddlestock, saw the first-ever trade on its new ‘crowdtrading’ platform completed by a particularly regal investor following a visit to the Level39 fintech accelerator last week.

Norway’s Crown Prince Haakon visited the One Canada Square accelerator during a visit to London, and as part of his tour the Royal completed the first-ever live trade on Huddlestock’s investment management platform.

Currently in beta, the platform is attempting to lower the barrier for entry for investors by connecting users with professionals and companies who can help guide their investment decisions.

Dubbed a ‘crowdtrading’ platform, the FinTech startup’s platform also allows users to collaborate on investments and even create their own funds, which the company claims helps to keep trading costs low.

Huddlestock, which was founded by a team of Norwegians, closed a $1.5m seed funding round last September, bringing the firm’s valuation up to $13m, and is poised for its worldwide roll-out soon.

Managing Director at Huddlestock, Murshud M. Ali, hailed the capital’s multi-cultural makeup and continental connections when he commented: “Our stay here at Level39 has given the company access to the people, expertise and network that is unique in Europe, and perhaps even globally.

“Being on Level39 means taking the pulse of the latest happening within fintech and we get development experience and confidence we need to be considered a serious player.”

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