Member Article

London and California analytics company closes $10m Series A

IOVOX Ltd, the global call analytics company, has closed a $10m Series A round of equity and debt financing.

Funding for the round in the London and California-based company was led by Octopus Ventures, SF Capital and Silicon Valley Bank, as the firm looks to continue its expansion across the Atlantic.

The firm, which was founded in the UK in 2007, provides call tracking and communication analytics services to big-name clients including British Telecom, Zoopla and Pizza Express, and has recently expanded into the US with its office in Mill Valley.

Commenting following the funding round, Jo Oliver, Investment Director at Octopus Ventures, said: “IOVOX has built a valuable business throughout Europe with its focus on call analytics, and we’ve been proud to back its efforts.

“We’re supportive of the company’s vision, and we believe the data generated from calls is just as valuable as email and other data that passes in and out of a business every day. This funding enables IOVOX to make all this information available and useful for individuals and businesses.”

Speaking about the company’s wider vision, Founder and Chief Executive, Ryan Gallagher, explained how IOVOX was looking to make all calls that a business carries out can be stored, ordered and analysed.

He said: “Historically, the call tracking industry has been focused on helping prove ROI for inbound marketing calls.

“While that is a very valuable service and is something at which IOVOX already excels, inbound marketing calls are just a portion of a company’s total call volume.

“With this new funding, we’ve set out to make all calls - regardless of source - actionable, informative, and able to be analysed for individuals and for businesses of any size.”