icelolly.com targets growth with new handpicked offers service
icelolly.com, the UK’s leading holiday price comparison website, is targeting year on year growth and new advertiser acquisition in the next 12 months with the introduction of its ‘Top Deals’ offering.
Launched on the back of a strong Black Friday trading period, the new service is an expansion into the curated deals space for icelolly.com. Top Deals focuses on a small number of handpicked holiday deals that offer special extras such as free guided tours or room upgrades, and huge savings that are often exclusive to icelolly.com.
As a price comparison website, providing quantity is essential to ensuring customers are presented with a wide range of options, but icelolly.com identified a desire from both users and advertisers for a service that would offer a more selective range of deals. This new offering is part of a wider initiative by icelolly.com to grow their core proposition, which also includes a cruise offering that is expanding into fly, cruise and stay deals and attracting new cruise specialists like Vision Cruise and Cruise Kings.
The new product range has seen positive results since launching at the end of 2016, driving 10% of all new leads in January and attracting six new advertisers to work with icelolly.com. Nick Jackson, Director of VCH commented: “Top Deals is a powerful medium with the right product and can certainly generate significant call volumes. We are excited about the possibilities and want to continue to work with icelolly.com to achieve this.”
Claire Willoughby at icelolly.com said; “The success of our Black Friday campaign and a subsequent strong fourth quarter highlighted the potential of having a selection of bespoke deals to supplement our traditional offering. This launch has allowed us to expand many of our commercial relationships with existing advertisers, as well as attracting new travel brands to advertise on the platform.
“We aim to handpick the very best deals to traditional European beach destinations, as well as widening our focus to include more inspirational long haul resorts. We look forward to expanding this offering further in the coming months as we strive to provide the best service to our customers.”