Member Article

Tracking Your Lead-Generated Calls

Leads are your possible customers. They can be the actual person, or the necessary information that will bring you more people to buy your product. There are two types of leads, namely, sales leads and marketing leads.

Sales leads are leads that you get based on the information about people who inquire about your product. This information can be gathered by a lead distribution system. Having this information can help you determine the kind of customer your product is attracting. If you are unsure of your target market, this tool can aid you in a great deal, or if you are looking to expand your current customer base.

More common ways to get a hold of sales leads are marketing tactics like phone calls, traditional advertising, non-traditional advertising, and sending newsletters. With the technology today, you can easily get hold of a software program that can help generate leads that you get from social media or from electronic mail. However, with the shift in the focus of social media as a large avenue for generating leads, phone calls and their contribution are being neglected.

Lead-generated calls can come mainly when a company or call center agents call on people and offer a product. An example of a product that uses lead-generated calls is credit card companies. Have you ever experienced a random person calling you and asking if you are interested in getting a visa or a debit card? In this call, you are already being identified as a lead whether you decline or not. If you have inquiries during the call, your information is already gathered to know how best to convert you to an actual customer.

Tracking lead-generated calls is important because if your goal is to get to know the people who will eventually be your customers, then phone calls are a good avenue to know more about them. Through phone calls to people you will be able to identify if they are interested in your product and if they are, what their demographics are, possible pains and gains on your product, price preference, to name a few.

When you are able to track lead-generated calls, you can also asses which of your lead generation tactics have been helpful in generating potential customers. If lead-generated calls do not show a substantial aid in generating potential customers, then your marketing team could devise other ways of sparking interest in people when they hear about your product.

This was posted in Bdaily's Members' News section by Kalyna Kapur .