Hull nutrition brand follows up Holland & Barrett deal with ‘world’s first’ plant protein cookie

Yorkshire nutrition brand Battle Oats is preparing to launch what it says is the only plant-based protein cookie on the market.

The cookies, which are gluten free, non-GMO and suitable for vegans, each contain 10g of protein and 8g of fibre.

Hull-based Battle Oats will initially make the product available online through its website and via selected wholesalers and distributors.

Co-founder Kevin Smith said: “We have built our brand with the aim of providing healthy, high protein snacks, designed for active people on-the-go, but which are also satisfying and taste good.

“All of our products are wholesome and are oven baked by a small British bakery to strict gluten free guidelines.”

He added: “Generally, people love cookies and when they see that ours are non-GMO and high in protein and fibre, then their ‘treat’ actually becomes part of a healthy lifestyle.”

Having recently secured a contract with Holland & Barrett to stock its high protein oats bars, the listing is expected to be extended to Battle Oats protein cookies later in the year.

In April, Battle Oats signed a new deal to supply 300 Holland & Barrett stores across the UK and Ireland. The firm is expecting to extend the listing later this year.

Co-founder Shaun Gibbins commented: “It’s estimated that there are now half a million vegans in the UK and over a million vegetarians, so there is a growing demand for a wider range of suitable products as people choose plant-based proteins which are not only healthier, but are also more sustainable than milk-based protein.

“Uniquely, our cookies use pea protein which is more environmentally friendly to produce and also gives a softer texture to the cookie which our research has shown consumers prefer to the whey protein-based products currently on the market.”