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Startup behind world's first flat folding cycling helmet backed by Andy Murray

Tennis ace Andy Murray has completed a further three investments in British companies on equity crowdfunding platform Seedrs.

The investments, which are part of his ongoing promotional partnership with the platform, see Murray add smart home system firm Den along with property lender Landbay and Morpher, the company behind the world’s first flat folding helmet.

Den, which is due to launch later this year, has developed a smart home switch that can help to reduce your energy bills and warn you if you’ve left any devices on in your home. It has also raised £2.1m in its crowdfunding efforts on Seedrs.

The second of Murray’s investments will see him backing Morpher, the startup founded by UK inventor Jeff Woolf, which has developed the world’s first flat-pack, foldable cycling helmet.

Targeted at the 83% of cyclists who do not carry a traditional helmet because they say they are too cumbersome, the startup has already raised £659k on Seedrs in a round that attracted nearly 400 investors.

Murray’s final investment has seen him backing London-based Landbay, the marketplace lender that provides finance to the private rented sector (PRS) and has already been backed by Zoopla.

Commenting on his latest investments, Murray said: “Den is exactly the kind of innovative smart technology households around the globe will utilise in the future, and Morpher is a product that the modern cyclist should own - one that has been dutifully perfected by an award winning inventor.

“Investing in both of these start-ups allows me to continue to build my portfolio whilst diversifying. I also invested in Landbay for a second time, exercising my pre-emption rights. The future for the company looks good and I’m pleased to be able to maintain my shareholding as the company grows.”

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