Spoon Guru has just announced a new partnership with Tesco.

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Tesco has partnered with this London tech startup to help those with food intolerances

A London tech startup that provides advice and information on dietary requirements has entered into a new partnership with Tesco that will help customers make healthier options when shopping online.

The first-of-its-kind deal will see Spoon Guru’s online technology integrated into Tesco’s ecommerce website to provide greater control over filtering and searches, making it easier to find groceries to fit a customer’s individual tastes and requirements.

Launching next week on the Tesco app, the service will allow the filtering of food searches based on intolerances such as lactose or nutes, or event specific dietary requirements including vegetarian, vegan, low fat and low salt. The service will also be rolled out across the grocer’s full online platform by the summer.

Markus Stripf, Chief Executive Officer of Spoon Guru said with more and more people following diets nowadays, the startup’s aim had always been to reach as much of the UK population as possible, something which its new partnership would help it to do.

He commented: “From inception our goal at Spoon Guru was to support the millions of people who struggle with intolerances, allergies and specific dietary needs and we are thrilled that Tesco recognises this and is partnering with us to evolve a game-changing solution for the population’s changing dietary needs.”

Alessandra Bellini, Tesco Chief Customer Officer said: “We want to make it easy for customers to shop with us online and help them make the right food choices, so we’re really excited to be working with Spoon Guru.”

“Adding their technology to Tesco.com is another little help for customers, and we hope it will make a big difference to those with specific diets and tastes.”

Founded in 2014, Spoon Guru’s primary proposition is its app which provides users with foods and recipes to match their dietary requirements, serving suggested dishes based upon their individual profile.

The startup also works with companies to provide nutritional and wellbeing information and advice as part of its B2B offering, covering over 180 different food preferences.

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