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Dinny Hall set to sparkle with fourth standalone site in the West End

British jewellery brand Dinny Hall is to open a new store in London’s West End after agreeing to take a unit in Seven Dials.

The brand, which was founded by designer Dinny Hall in 1985, has signed on for a 345 sq ft store at 61 Monmouth Street which is due to open on 31 May.

Interiors for the new store have been designed by Dinny and interior designer Tessa Wilson, and will be the brand’s fourth standalone store in London, joining outposts in Notting Hill, Islington and Hampstead.

The jewellery brand, which specialises in jewellery ranging from sterling silver to 18kt yellow and rose gold vermeil, also has a long-running presence at department store Liberty London, where the brand found much of its early success.

Following confirmation of the new site, Dinny Hall herself commented: “Seven Dials is a wonderful location that we really admire and have an affinity with.

“The shops, cafes and theatres create a stylish, personal and intimate atmosphere that was the perfect setting for visitors to discover something special whilst shopping in this unique location.

“We are thrilled to be opening soon and growing our brand in central London.”

Sam Bain Mollison, Head of Group Retail Strategy and Leasing at Shaftesbury, added: “We are delighted to announce that Dinny Hall will be joining the Seven Dials line-up.

“Complemented by other leading brands on Monmouth Street such as Larsson and Jennings and Loft Design By…, they are a perfect fit for Seven Dials, adding to our collection of luxury boutiques and aspirational national and international brands in the heart of the West End.”

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