World’s first football club Sheffield FC announces new partnership with Joma Sports

Sheffield FC, the world’s first football club, has formed a new partnership with sportswear specialist Joma Sports.

The announcement coincides with the South Yorkshire club’s 160th birthday and the upcoming 2017/18 season.

Home and away shirt launches are set to begin from June 2017, whilst a special edition heritage shirt will be released on October 24th to celebrate the 160th birthday of #theworldsfirst.

Sponsored by Classic Football Shirts, the kit is based on the earliest known kit designs of Sheffield FC, dating back to 1857.

Aside from kit collections, the partnership will also advance marketing initiatives worldwide such as the Club of Pioneers, a network of the oldest football clubs from each country.

Sheffield FC joins over 300 Joma represented clubs, including the likes of Swansea FC of the EPL, Espanyol & Villareal of La Liga and Sampdoria of Serie A, as well as national squads of Romania, Ukraine and Honduras.

Richard Tims, Sheffield FC chairman, said: “We’re delighted to work with Joma to take our unique history and brand identity out to the world.

“Our sponsorship with Classic Football Shirts was labelled “one of the coolest shirt sponsoring partnerships in recent history” so adding Joma to the shirt will be special.

“Our 160th birthday is just five months away and we’re currently involved in a number of international projects making it a great time for fans to get involved & support football’s first club”.

Danny Taylor from Classic Football Shirts added“ “We’re extremely proud to partnering up with The World’s oldest football club and sports brand Joma. We all share very similar values and a passion for protecting the heritage of football.

“This is truly a unique collaboration that will help maintain the sustainability of the World’s first football club”

Ian Ralph, Joma brand manager, also commented: “This really is an exciting partnership, we have been discussing this working collaboration for some time and the enthusiasm for the project is testimony to all those involved”.

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