Member Article

Milk Jnr’s & Kidworks makes a splash for SEA LIFE with kids pack launch

Milk Jnr’s & Kidworks has created, developed and launched a brand new activity pack for SEA LIFE’s younger customers that will be used across its aquariums both in the UK and internationally.

The core aims of the pack are to ensure a more fun and engaging experience for families who visit while educating children about marine creatures and their habitats both at the aquarium and at home.

The main pack - which is aimed at four twelve year olds – is housed in an outer wallet on a lanyard that contains a 12 page activity booklet bursting with fun, educational activities about the creatures found at SEA LIFE.

It includes various ‘missions’ which, once completed children can become a Junior Ranger by the time they leave. The pack also contains a pencil, magnifying glass, collector cards, Ranger dress up accessories and a shark height/ocean depth chart to display at home.

Seven language versions have been created: English, US English, French, German, Thai, Chinese and Korean.

Gemma Drew – Account Director at Milk Jnr’s & Kidworks – said: “As well as being a fun day out, SEA LIFE does an amazing job at educating families and children about marine life so we were really excited about this brief. The new pack has real stand out, is educational and perfectly reflects what the brand stands for.”

Rita Marcal – Global Brand Manager at SEA LIFE – added: “We set out to create an activity pack that enhanced the overall visit and really allowed kids to have fun while learning about the amazing creatures that live in our seas – and I feel this Ranger Mission Pack really delivers.

A lot of thought has gone into developing this product and we are delighted with the results. We are now looking forward to seeing the value it adds to our customers’ experiences.“

This was posted in Bdaily's Members' News section by Milk Jnr's & Kidworks .