Member Article

How to work smarter and faster

Rob Mathieson is owner of Gosforth-based tech firm ION - a registered partner of the world’s number one CRM, Salesforce, which allows companies of all sizes to connect with customers providing them with the power to increase productivity and keep pipelines filled with solid leads and opportunities, enabling them to work both smarter and faster.

Some business owners mistakenly believe that working long hours is the key to success, when really they should be working smarter not longer.

With increased competition, weak leads and longer sales cycles it can be a huge challenge for a business not to mention on the individual. The more effort that goes into pursuing leads and getting them to convert to a sale can be frustrating and result in reduced productivity. That, along with sales managers tallying up sales-call sheets daily or weekly is time consuming. Instead, they should be considering how they can get it all done, but in less time and with better, targeted results.

Introducing better systems and processes, as well as making full use of technology and other people can free up a lot of time for owners and their sales team.

A customer relationship management (CRM) system for example can allow businesses of any size create a tool that does just that. Bespoke package for the business, connecting with customers and potential customers provides the power to increase productivity and keep pipelines filled with solid leads and opportunities, enabling your team to work both smarter and faster.

And thanks to cloud technology, an entire team can access the software through web enabled devices from any location.

With the correct system in place, the sales team can sell the right product to the right customer at the right time, from prospecting and qualification to proposal and closing the deal all in one place. By understanding customers and their buying process, businesses can spend more time selling to the people who are interested, armed with their personal marketing data and social insights. Owners can also stay abreast of problematic areas such as underperforming sales representative or a low revenue month.

By using a good CRM, it can typically increase productivity by 44% and can increase the speed of a deal closure by 38%, with an overall increase in sales revenue of around 37%.

Whatever your business needs, being able to increase efficiency, productivity and increase revenue is ultimately every company’s goal, giving you the freedom to work on building other areas of your business.

For more information or to talk to one of the technical team, please visit www.ionhq.co.uk

This was posted in Bdaily's Members' News section by ION .