Superdry relocates second Northern concept store at Liverpool ONE

Superdry, the British-owned clothing brand combining American design with Japanese-style graphics, has moved units at Liverpool ONE.

The firm’s new shop, occupying a 10,000 sq ft space on South John Street, is its second concept store in the North.

Superdry said the Liverpool ONE branch features a ‘state-of-the-art’ music system and bespoke lighting, including a large lightbox displaying the city’s distinct skyline.

The store also features a giant screen showcasing the brand’s Summer 2017 campaign film, The Night is Young.

Superdry’s entire range is stocked at the outlet, including the Superdry Sport ranges for men and women, the Idris Elba collaboration and the Men’s premium collection.

Superdry’s previous Liverpool store, located on Paradise Street, will accommodate an upsized JD Sports later this year.

Alison Clegg of Grosvenor Europe, the company behind the Liverpool ONE retail and leisure complex, said: “Superdry has created a brilliant new store with several exciting features.

“They have built a strong catchment of loyal customers and this considerable upsize is testament to their success at Liverpool ONE.”

She added: “We have no doubt they will continue to trade fantastically in this new location.”