Member Article

Front creates Costcutter’s biggest ever consumer campaign

Sheffield based creative agency Front has designed the identity and presentation of Set Summer Free - Costcutter’s biggest ever promotion which is running until mid-September.

Set Summer Free offers shoppers the chance to win over 68,000 prizes including tickets to sporting events, festivals and barbeques as well as a top prize of a Caribbean holiday worth up to £10,000. In store prizes include ice lollies and picnic essentials - these will change over each promotional period of the campaign. Retailers will also have the chance to win prizes, including cash incentives, if they participate.

The core aim for the team at Front was to ensure the campaign would work with multiple brands in store and online across various platforms including point of sale, social media and advertising; whilst the sales promotion element had to contain multiple offers that changed every three weeks.

Joe Chetcuti – director at Front – said: “I believe that we have created a powerfully simple and vibrant format that works both beautifully with the Costcutter brand and seamlessly across all media. The treatment style has been carefully developed to ensure prize offers are highly visible and easily identified whilst the structured formula ensures that new offers can be slotted in as the summer season progresses and the promotion rolls out.”

Michael Hooley, head of promotional marketing at Costcutter Supermarkets Group, added: “The Set Summer Free campaign is part of our ongoing activity to help our retailers drive sales. Summer is a key trading period and with less sporting events taking place this year, we want to help our retailers drive footfall and increase their sales opportunities.”

This was posted in Bdaily's Members' News section by Front .