Member Article

Using Instagram for Marketing Purposes

Instagram has millions of users all over the world. This social media platform has made taking and sharing photos with friends and the public easy and simple. In addition to networking, many people are using this platform for marketing purposes. There is no doubt that Instagram has become an excellent promotional tool for businesses of any size. Now let’s see how everyone can use Instagram for marketing purposes.

Use photos and short videos to tell your story Sharing random photos is not something that will bring your business success on Instagram. You must create a story and stick to it by sharing relevant photos and short videos. For instance, you should share photos related to your products and/or services on a regular basis. In this way, you can increase brand awareness. However, you should also include photos that are linked to your business indirectly. For example, you can share a photo which includes the process of production of your product. Your followers will definitely want to learn more about the process. Remember that you can use videos for marketing too. For instance, some business users are using Instagram to provide live product reviews.

Connect with your followers Keeping in touch with your clients/customers is very important. This is especially true for new businesses that are still trying to get attention. The simplest way to do this is to answer your followers’ questions and comments. Without any doubt, this is an excellent method to build reputation and authority.

Rely on high-quality media In order to make your account stand out from the crowd, you will have to take and share high definition photos and videos. Use the help of a professional photographer in case you can afford something like this. Don’t share the photos right away – do some editing before you share them. Instagram has some very useful tools for this purpose.

Buy followers Growing your follower for free may be a great option, but the fact is that many businesses that have, claim that this was one of the best decisions they have made. By buying followers you will make your profile more attractive in the eyes of potential followers. If you are buying high-quality followers, it is very likely that these people will show genuine interest in your profile.

Use hashtags Now here’s another important element of Instagram marketing. People have to use hashtags in order to reach users. It turns out that Instagram users are usually interacting through these hashtags. With their help, you can make any content more searchable and eventually boost your Instagram follower base. Analyze the trending hashtags and try to make a relevant post which will include that hashtag.

Be friendly When involved in Instagram marketing activities, you should never forget that Instagram represents as a vibrant community which includes individuals with different backgrounds, ideas, and beliefs. You must be friendly to everyone and respect their decision to spend some of their valuable time on your Instagram profile.

This was posted in Bdaily's Members' News section by Kavinesh .