Bury security firm UAP locks onto £550k brand push
Home and commercial security company UAP has unveiled plans for a six-figure investment to increase brand awareness.
The Greater Manchester-based firm is spending around £550k on a new campaign that will include a series of nationwide TV and radio adverts during the next 12 months.
Sean Wilson, the man behind Coronation Street character Martin Platt, features in the UAP adverts currently airing across 200 TV channels and more than 30 radio stations.
UAP said the aim of its £300k television campaign, filmed in Blackpool, is to be comedic and lighthearted while at the same time highlighting home security as a serious issue.
The firm’s £250k radio campaign, meanwhile, highlights the importance of selecting the right lock for a door.
In addition to the advertising campaign, UAP has launched a UK-wide home security survey to uncover how vulnerable houses are to opportunist burglars.
David Jennings, managing director at UAP, said: “We are one of the biggest names in the home and commercial security market but, while we are well known within the industry, many homeowners are unaware of the significant role we play in keeping their homes safe.
“Our brand new adverts are the perfect way to educate consumers about high quality door hardware, focusing on UAP euro cylinders and Fullex multi-point locks.”
He added: “We look forward to showcasing how they can help protect people’s property in the months ahead.”
Founded 21 years ago, today UAP employs a team of 65 at its 50,000 sq ft headquarters in Whitefield, Bury. The company has additional offices in Birmingham, Southampton and China.