Partner Article

OLIVER Turkey designs 'Love Receipts' campaign

Valentine’s Day is always overloaded with hearts, flowers, chocolates and that little dude with his bow and arrows everywhere.

So this year, OLIVER Turkey decided they’d change the rules of love for Migros Loyalty Card (Money Club Card) customers and surprise them in a way they’d never expect.

OLIVER used the one tiny retail item customers always receive, but never pay attention to. The humble cash receipt.

OLIVER designed Love Receipts, a tailor-made Valentine’s campaign called ‘Aşk Tam Bana Göre’.

Love Receipts allowed Migros customers to write personalised romantic messages that would magically appear on the bottom of their Valentine’s Day sales receipts.

When Migros customers went shopping on the big day with their partner, all they had to do was send their message to OLIVER along with their Money Club Card number, which was the key to the whole programme. OLIVER backed this up with a special ‘Aşk Tam Bana Göre’ Instagram page to encourage social engagement.

When Migros customers discovered the secret romantic messages on their Love Receipts, it gave them an amazing surprise and also made them feel incredibly special in our world.

OLIVER gave away 100 pairs of cinema tickets to couples who shared their Love Receipts on Instagram #AşkTamBanaGöre. Over 6500 Valentine’s Day Love Receipts were printed, generating over 5 million engagements in 48 hours and increasing sales by 1.6 per cent over the previous Valentine’s Day.

OLIVER also initiated a completely novel way of proposing marriage, which was taken up by no less than three different customers.

This was posted in Bdaily's Members' News section by Alex Sampson .