Fitness software company Amaven to create 14 jobs with £150k export boost

Fitness software company Amaven has secured a six-figure loan facility as it looks to create jobs and build export sales.

The Manchester-based firm, which provides a cloud-based tool for creating personalised exercise programmes, will use the £150k boost from Greater Manchester Export Fund (GMEF) to adapt its offer for users overseas.

Among the target markets are China, Japan, India and the Middle East, with overseas markets forecast to account for 80% of its total sales.

The Amaven software measures, tracks and aims to improve physical ability in all age groups. It is designed to support professionals in the healthcare sector, as well as schools, sports academies, gyms and workplaces.

The company is initially focusing on the schools market to help tackle rising levels of childhood obesity.

The firm has taken on six staff to date, but plans to create a further 14 jobs during the next four years.

PK Vaish, who established Amaven in 2013 alongside business partner Sam Greenwood, said: “We knew we had a winning product so being able to access the loan facility and support from the Export Fund has really helped us to move quickly to build on our success in the UK and launch our unique physical literacy programmes in key markets in the Middle and Far East.”

Andy Nichols, senior loans manager at Business Finance Solutions, one of the Fund’s delivery partners, commented: “The GMEF was designed to help innovative companies just like Amaven; ensuring that they are able to take what is already proving to be a great success in this country and replicate that model and success across the world.

“Amaven is doing just that, creating jobs and putting Manchester on the map yet again with a truly inspiring product that has the potential to help millions.”