UK communications provider launches an e-learning platform with Fidelity Group

Fidelity Group, a UK communications provider, has joined with Slough-based education technology firm, e-Careers, to launch an e-learning platform called ‘Fidelity eLearning’.

The white-labelled platform is part of a new partnership which will help businesses benefit from e-learning as more resellers make it a key part of their portfolio.

This involves the removal of one of the main barriers to e-learning adoption and unlocking the revenue potential of a global market said to be worth nearly $220bn (£170bn).

Fidelity Group’s managing director, Alan Shraga, said: “One of the problems holding back the digital learning wave is the issue of trust.

“People baulk at the prospect of entering personal details online for services from suppliers they have not encountered before and cannot fully trust.

“But resellers hold a trump card; they are already trusted providers to their customer bases, and are in a prime position to unlock demand and drive edtech in the business market.”

The online courses available range from office packages, accounting and IT, health and safety, personal interest and hobby courses, to project management qualifications. They can be purchased directly from a reseller’s own website.

The launch follows a seven-month development period and represents a new and significant digital revenue opportunity for partners. In addition, Fidelity has access to 76 course developers and 40 accreditation-awarding bodies.

The CEO of e-Careers, Jazz Gandhum, commented: “e-Careers is extremely excited about our new agreement with Fidelity Group and its potential to engage both resellers and professionals in education technology.”

It has been noted that prominent trends driving e-learning include: anywhere access, increasing budget allocations and gamification and rising revenues from digital apps.

Gandhum continued: “Compared to conventional training and development, edtech is growing at an exponential rate, providing businesses with the opportunity to help staff advance their skill-set through hundreds of affordable and accessible online courses.”

e-Careers began in 2011, and now serves over 400,000 learners in more than 50 countries. This agreement with Fidelity will bring technology and education opportunities to the B2B market via the channel.