Member Article

10% of football fans have experienced a power cut during a major match

Manchester City Football Club and Eaton reveals research which displays just how dedicated British football fans are to their sport, as 41% of football fans admit they wouldn’t dare schedule their wedding on a match day in order to not miss their team play.

Expert provides insight into the importance of energy storage

However, many consumers in the UK aren’t being able to enjoy their match when they want to due to power cuts. One in 10 fans reported that a power cut, affecting their home and surrounding area, has led to them missing a match.

Pedro de la Horra Calomarde, Segment Manager Residential Buildings EMEA, from Eaton responded to worrying issue of consumers experiencing power cuts:

“It’s surprising to learn how many fans have missed a game due to power cuts. We partnered with Manchester City to share best practice on how the use of power management solutions highlight the benefits of improved quality of life and to the environment. By developing battery storage solutions, such as xStorage Home, we’re making sure people have a reliable power supply and that there’s back-up in place to avoid outage and mean no one ever misses a match due to power cuts.”

Other key findings from the research include:

• 35% would prioritise catching the game over going on holiday and 30% would pay £100 to ensure they didn’t miss their favourite game

• 39% admit the only reason they would ever miss a football match on TV would be due to a power cut, giving them absolutely no choice in the matter.

• Knowing what happened in the match is crucial to many people’s social lives as a quarter (24%) saying they watch the matches because they want to be a part of the post-match analysis and 18% admitted they like to know the results because they have a Fantasy Football team.

Anthropologist provides insights into why Brits love their football team

Most fans put their devotion down to a love for their team and wanting to be with them every step of the way. A quarter said it’s because they want to be a part of the post-match analysis and 18% admitted they like to know the results because they have a Fantasy Football team.

Martha Newson, cognitive anthropologist at University of Oxford, states that:

“Typically, our families are the people we experience life’s highs and lows with – and are the people we are most likely to sacrifice ourselves for. In some ways, football clubs and other such groups evoke, and even manage to exaggerate, our evolved tendency for this kin psychology so that we treat other group members like our closest kin. For some football fans, the ritual of the game becomes more important than our most cherished family rituals, like birthday parties and weddings.”

This was posted in Bdaily's Members' News section by Eaton .