Matt Smith, Catherine Butcher, Jenny Mason and Jon Hallowell
Richard Bell

Altrincham marketing firm BDB undergoes HSBC-backed takeover

Marketing consultancy BDB has undergone a management buyout.

A deal spearheaded by the Altrincham-based firm’s managing director, Matt Smith, saw an executive team acquire 100% of the share capital from BDB founders Susanne and Henry Dixon.

Matt has worked with the company since 2014, taking BDB through a period of organic growth, new client wins and international expansion.

Matt said of the deal: “We have formed a truly formidable team here at BDB, and the deal has been structured to allow future talent the opportunity to share in the ownership.

“It’s not lost on me that without such a high performing team, BDB would just be one of many average marcomms agencies, scrambling for market share. We recognise, recruit and nurture talent, and we will continue to ensure that the welfare and development of the team sits at the centre of every decision we make.”

The MBO team included Catherine Butcher, Jenny Mason and Jon Hallowell.

Of his fellow executives, Matt said: “Alongside Jon’s vast experience and creative flair, I’m delighted to be joined by Catherine and Jenny – two inspirational women in business – on the executive board.

“I would finally like to thank Sue and Henry. Without their bravery, foresight and commitment, BDB wouldn’t exist. I know they share in the excitement of seeing how we continue to evolve and where we take BDB.”

The deal was supported by HSBC. Ben Bradley and Ryan Niblock, of accountancy firm HURST’s Corporate Finance arm, were financial advisors to the MBO team. David Easdown of law firm Turner Parkinson provided legal advice.

Ben Bradley commented: “It has been a pleasure to advise the BDB management team, led by Matt, on the buyout. With a new leadership team, the company is well-positioned to continue its international growth.

“BDB has significant expansion opportunities and an exciting future ahead. We wish Matt and his team all the best as they take the business forward.”

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