Member Article

Common Mistakes that Web Designers in Designing a LOGO

For a business, LOGO is a very important aspect. It is the face of the company through which people can recognize your business. It is thereby very important to create and design a logo carefully to ensure that it looks perfect and depicts about the business in a single glimpse. Whether you are a designer looking forward to improve your skills in LOGO design or a small business owner, who is understanding the process behind logo design, these are the points will surely help you learn how to save your valuable time as well as money on creating such unfruitful logos.

• Lack of enough research Take time to do some research work for your logo so that you can understand what the context of the business, services provided is, primary and secondary competitors, logo usage and who is the primary target of the company. You can take the help of the internet to carry out the research work. Don’t forget to use Google for your queries, as it is a vast source of information and can provide you with all sorts of research activities. Designing a logo without knowing your client’s business is of no use. The logo must have the resemblance and should depict about the company and the services offered. The more and more information you are able to collect, the better your design would be.

• Relying on other Softwares and Tools to Create a Logo Using softwares and tools to make a LOGO design is one of the easiest things to do. For this you must have a proficient knowledge of Adobe Photoshop and knowing which effects to apply. These types of logos are just not good for long-term identities and they fail to build brand value. The rule of the thumb here is to design the logo in simple yet elegant form. Once the essence of the logo is working, then you may consider adding some trickery to better fit the logo to specific applications, but never as an essential part of the design.

• Don’t Cheat from your Competitors Original ideas and creativity will score higher points and will help you to get noticed. Your competitors may be successful but what works for them might not work for you as well. Scanning your competitors is not at all advisory when it comes to such aspects. Design a logo that that is very different from others and thereby leave an indelible impression to your competitors. Being original will give you an extra edge and will make you feel special.

Briefing it up These are some of my view points that must be properly taken care of while designing a logo for a business or a company. You can also take the help of a creative web designer to do some justice in this regard. For more related information and services, visit http://www.webdesigncity.com.au/

This was posted in Bdaily's Members' News section by WebDesignCity .