Mercedes-Benz gears up at Liverpool ONE with 3000 sq ft pop-up
Automaker Mercedes-Benz has launched a pop-up at Liverpool ONE.
Located on Peter’s Lane, the 3,000 sq ft store was established to showcase the latest Mercedes-Benz models in a different way to the traditional showroom.
The space features a digital car configurator that enables visitors to see how their preferred car would look with various colours and features.
In keeping with Peter’s Lane’s association with fashion and clothing, the Mercedes-Benz pop-up is also selling merchandise such as jackets, hats and accessories.
Alison Clegg, director of asset management at Grosvenor Europe, the company behind Liverpool ONE, commented: “The arrival of Mercedes-Benz at Liverpool ONE brings another globally recognised brand to our retail line-up and we are delighted to see them launch this new store.
“They add further depth to our range of premium brands, providing something different for visitors whilst maintaining the focus on quality and luxury Peter’s Lane is known for.”
The pop-up will be open until October 8.
Mercedes-Benz is the second luxury car manufacturer to open a concept store at Liverpool ONE this year, following the launch of the Porsche Life installation in April.