Member Article

European Day of Languages highlights language skills gap, argues Rosetta Stone

Today is the 16th anniversary of the European Day of Languages. Organised by the Council of Europe, the day aims to raise awareness of the lack of language skills across Europe and encourage businesses and individuals to take part in lifelong language learning.

“This day is incredibly important in reminding us why language skills are so crucial – particularly as the UK starts taking steps to separate itself from the rest of Europe,” said Panos Kraniotis, regional director of Europe at Rosetta Stone. “Brexit, the changing political climate and globalisation are key events and trends that are pushing language learning up the corporate agenda, and for a very good reason. European businesses are operating in a world that is becoming increasingly dispersed and fragmented, yet competition still remains high. Having the ability to communicate across cultures and boundaries is no longer a nice skill to have, it’s becoming a requirement for corporations hoping to build and maintain relationships with international suppliers, partners and customers.”

Kraniotis continued: “Today, you can buy a shirt made in India, shipped by a supplier based in Pakistan, and have it delivered to your doorstep in London in under 24 hours. This is collaboration across borders at its best. We need to see this replicated in the business world, which can only be achieved by being able to communicate clearly and effectively. Worryingly, a recent OCR/Think Global survey revealed that 44 percent of London-based organisations are affected by a lack of workers with foreign language skills. To remain competitive in 2017, enterprises need to focus on collaboration and communication, and view language learning programmes as an extension of their investment in employees’ development, and subsequently their business growth.”

This was posted in Bdaily's Members' News section by Rosetta Stone .