Rebecca Wayman

Online company, tootle, sells £2m worth of vehicles in 30 days

tootle, an online car selling platform, has sold £2m worth of vehicles during August 2017 alone, thanks to the help of Climb Online, the digital marketing agency founded by BBC Apprentice winner, Mark Wright.

Boasting an easy-to-use digital tool for consumers selling second hand vehicles, Tootle aims to bridge the gap between sellers and car dealerships – enabling users to compare offers at the click of a button.

The car sales site started working with Climb Online at the end of 2016, with clear growth objectives for the next 12 months thereafter. Since this, Wright and his team of digital marketing specialists have successfully managed to increase site visitors by 240 per cent.

Gordon Tulloch CEO of tootle, commented: “Since tootle started its consumer to dealer business in 2016, we have exceeded all forecasted KPIs year on year, where 2017 is by far our most successful year to date in both turnover and customer engagement.

“These results would not have been possible without Climb Online, and additional support of Google, who has dramatically increased both website visitors and online conversions through specialist digital marketing campaigns.”

This success was driven by a specialist Paid Search campaign and particular focus on mobile users, where tootle team members even attended Google’s ‘Hackathon’, a mobile focused conference where Google engineers provided insightful recommendations to improve website performance.

George Kingston, agency development manager for Google, added: “We have been working closely with tootle and Climb Online over the past few months to help drive the Paid Search campaign, and have seen a significant increase in performance.

“Whilst website visitors have increased dramatically, the bounce rate has also reduced by a massive 20 per cent, which means web users are now far more engaged with the site and more likely to convert.”

Founded by Wright in January 2015, Climb Online was the first Apprentice-born business to turnover in excess of £1m during its first year of trading, profitable from month two, and able to return Lord Sugar’s initial investment of £250k by month nine.

Lord Sugar added: “tootle is an example of digital innovation, demonstrating how sectors, such as car sales, have developed and advanced through technology.

“I am delighted to hear that Climb Online has been so instrumental in the platform’s growth, where its recent and impressive turnover for August proves the true value of digital marketing for sales success.”

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