Member Article

How A Landing Page Became My Top Internet Marketing Tool

A landing page is the heart and soul of an online marketing strategy.

There are lots of businessmen have the same story of struggling for leads for years and very few of them are fortunate to hit upon the right medium of marketing that actually helped them to be succeeded.

Even I scuffled for 5 years at the risk of losing everything. I did all, what the best could be possible but the outcome was completely unacceptable. I made a handful of plans and strategies to beat the current situation which included social media marketing, webinar, live workshop, brochures, leaflets and a number of other ways but prove good-for-nothing.

I had no way except shutting down my business but I didn’t give up until I could discover the right ‘Landing Page’ that not only improved my earning figure but also opened up other doors to a successful business.

How It Worked For Me

A landing page is not more than a web page but it has the potential to redirect a visitor from your blog or article to the conversion page where that visitor turns into a viable lead.

It provided me a number of options to promote my interior designing business. First I tried to place some free educational e-books on interior design on the landing page in order to make the visitors give a click instantly. The word ‘FREE’ easily attracts the visitors and compelled them to look inside to see what is good for them. This is what happened once I applied this strategy, I started getting calls about queries, consultation, information and help regarding interior design.

Here I get the option to provide some additional information and details about what visitors will get out of the free consultation and convince them it’s worth providing them contact information on the landing page’s conversion form. The only job you need to perform here is that how well you related a landing page’s objective to a visitor’s need.

Elsa R. Lewis is one of my existing customers who was looking to get renovated her room but before she hires someone she wanted to do some research on interior design to get some better ideas on it and during this stage, she came across a blog telling the various ways of designing a room. And fortunately, that blog was one of my archive blogs available on the website. She hit upon the blog and read it till the end. Before she leaves the page she could find ‘Call To Action’ that immediately connected her with my team and without compromising with any loss they could convince her with the knowledge and expertise they had about interior design.

How I Improved The Design of My Landing Page

After seeing positive results, I planned to improve the design of the landing page and started with a consistent research. The sole purpose of a landing page is to tell the visitors what you want them to do and why they should do it. I considered following points to make the landing page comprehensive.

The landing page contained: A headline A brief description Call to action A supporting image or a video Testimonials Security badges But I would suggest all of the readers of this blog to always walk along with the trends and never overlook the landing page trends to increase the conversion rate and brand awareness.

How I Distributed It On Various Channels

Only creating a landing page itself is not sufficient to get expected results, it is more significant how you distribute it on various channels.

First I chose to add my landing page on PPC(Pay per click) ads where I was supposed to pay as per the number of clicks it gets from the visitors. On initial days I thought I would lose my money but after a few days passed on, I started getting loads of customers however some of the visitors were there only for information but yet I could make a good earning in a week itself.

It increased my confidence and encouraged me to find other more ways to get valuable customers.

Email marketing was another right channel to get noticed by the potential customers. It helped me to get connected with targeted customers directly. It exposed my business and brand to the customers in a smart way which will consistently build value. And if the customer is in need of my services, I will have a better chance of converting that customer into a lead and that lead to a loyal customer.

At the same time, I saved my money from print cost, postage fees, and advertising rates.

The distribution of the landing page was not limited to these channels, I tried a number of other tricks and techniques to send direct traffic as well as referral traffic to a specific location containing the right message for my audience.

Now I feel that I take the right decision of using a landing page as my top internet marketing tool that not only increased the effectiveness of online ads but also helped to keep the customers on track. And today I have got rid of those struggles and happily running my business.***

This was posted in Bdaily's Members' News section by Esferasoft Solutions .