Bdaily expands with new SME marketing platform
Bdaily is changing. We’re best known for breaking regional business news, publishing stories for our global readership on everything from big PLC investments to innovators turning their ideas into startups.
But in response to our growing commercial operation, we’ve decided to separate our marketing function and create a whole new forward-thinking brand.
We’re already a conduit for companies looking to sell to SMEs on a regional or national level, so the expansion is simply a response to the needs of our clients. Our consultative approach showed us that businesses need to do more than just advertise or share their news.
Bdaily Marketing is a more rounded solution. We’ll use our huge reader base and social footprint to leverage impact and connect businesses’ products and services to other brands.
Our commercial offering grew leaps and bounds in 2017. New additions include our marketing consultancy service, managing and facilitating round table events and delivering business-focused webinars – solutions that help our clients strategically position themselves and gather market intelligence.
Commenting on the expansion, Bdaily managing director Sarah Callender said: “We’re continually looking at ways to improve our services and increase the ROI for our clients.
“Bdaily works across digital and media, two areas that are forever evolving. We must too, if we are to stay ahead of the competition.”
She continued: “2017 was a productive year for us. We saw 68% year-on-year growth in our bulletin subscriber base and 32% growth in visitors to the site. What’s more, 64% of our business over the last 12 months was repeat business, coming from clients who are happy with our services and the results achieved.”
Bdaily also pushed a new bulletin design live earlier this month and the change is already paying dividends.
Discussing the bulletin changes, Sarah said: “A key driver was the user experience on mobile devices as the readership on mobile continues to grow.
“The page views and advert performance has already shown record results, which is a promising start. This just reiterates the importance of analysis and driving change forward, living by one of our core values of never becoming complacent.”
Bdaily News will continue providing all the best regional stories, analysis, features and interviews while Bdaily Marketing works to help UK companies grow and target new business.