London furniture brand heads North with 7,000 sq ft Cheshire store

London furniture brand Loaf is coming North with a new showroom in Cheshire.

The company, which already has three sites in the capital, will set up shop at a standalone building in Wilmslow.

The 7,000 sq ft premises will encourage customers to relax while browsing Loaf’s range of handmade furniture, with a mattress-testing station, sofas and arcade games all available on site.

Loaf Wilmslow will also feature an ice cream parlour called the Churnery.

Charlie Marshall, founder of Loaf, said: “It’s high time people in the North of England had a bit of Loaf on their doorstep so they can kick their shoes off in style!

“Our new Wilmslow Shack is packed full of our squishy sofas, bonzer beds and kicking cabinetry: all basic requirements for a happy life in the slow lane!”

Ahead of the opening, Loaf will also expand with a site in Guildford, Surrey.

Loaf will launch its Wilmslow store, the fifth in its portfolio, in May.