London health restaurant brand launches crowdfunding campaign to open two new venues

Redemption Bar, the London-based restaurant brand, has now launched a crowdfunding campaign via Crowdcube with an aim of raising £300k.

The £300k will go towards the opening of two new sites – one in Covent Garden and the other at Southbank Place.

Established by former brand director of Virgin, Catherine Salway and New Zealand restaurateur and raw vegan chef, Andrea Waters, Redemption Bar was created with the aim of providing diners an opportunity to ‘spoil yourself without spoiling yourself’.

The duo said their aim was to prove that “socialising with friends didn’t have to be at the expense of your health,” therefore the bar serves plant-based, vegan and gluten-free food, refined sugar-free raw desserts as well as booze-free cocktails, wine and beer.

Menu highlights include dishes such as: sweet corn and red pepper pancakes; probiotic booster bowl and pulled barbecued jackfruit and superslaw. In addition, they also offer a list of smoothies and non-alcoholic cocktails, such as the pious pina colada and the activated charcoal martini.

Following a series of pop-ups, Redemption Bar launched its first site in Notting Hill in August 2015. Catherine and Andrea then opened a second site in Shoreditch in January 2016, which broke even within the first three months of opening and now generates a 10% net profit per week.

Co-founder Catherine Salway commented: “We are on the cusp of a really exciting growth plan - as well as launching two new sites in central London we are very optimistic about ethical franchising across the globe.

“The brilliant thing about crowdfunding is that the customers who’ve made us successful can get involved in this next stage.”

Catherine and Andrea have also been working on their first cookbook, ‘Redemption Bar: Cocktails & Canapes’ which will be available worldwide from September 2018.

Redemption Bar also has its own detox tea and detoxifying candles available to purchase from Redemption sites.

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