Member Article

Super Break partners with WhiteNoise Media to promote new destinations

Manchester-based video marketing agency WhiteNoise Media have partnered with SuperBreak.com to produce a series of promotional and online videos. The videos will be used to promote Super Break’s new overseas charters for 2018.

The videos will be played on the transfers between airports and final destinations, and will also be used by travel agents to promote the trips prior to holidays being booked. Shorter social edits were also created to generate interest in these new destinations, which include Iceland, Seville, Montenegro, Croatia and Madeira.

SuperBreak.com is a british holiday company based in York, and offers a range of breaks in the UK and abroad including theatre breaks and cruises.

Martin Solly, Super Break Senior Brand Manager, says:

“Our overseas charters in 2018 are an exciting first for Super Break. We went to WhiteNoise with the challenge of bringing both the Super Break brand to life for customers in their destinations, and promoting additional excursions available for them to book in-trip.

We were so impressed with the initial videos created by WhiteNoise that the brief was soon extended to include Social Media and Travel Agent edits of each video, which we’re using to further promote our upcoming charters throughout the year.

And what’s more, we’ve now taken hundreds of additional in-trip bookings, with 1 in 4 passengers booking a further excursion whilst on their break“

Lee Holdsworth, CEO & Founder at WhiteNoise, said:

“We are thrilled to be working with such a well known travel brand to help them create a series of videos to promote various destinations around europe. We are all very pleased with the results and look forward to the next project”

This was posted in Bdaily's Members' News section by Niamh Byron .