Designer interior brand Swoon launches brand new pop-up store on Mercer Walk

Swoon, the designer interior brand, has launched a new 3,800 sq ft pop-up showroom at 7 Mercer Walk, Covent Garden.

Since 2012, Swoon has evolved from a startup into a furniture retailer, offering accessible and limited edition designs.

The showroom opening follows the brand’s first ever TV advert and showcases its brand refresh, which launched online in late March, whilst its TV debut was first aired on April 4th.

The Mercer Walk pop-up, designed by Studio Stilton in collaboration with Swoon, will offer visitors over 200 products as well as an in-house workshops and experiences.

Tom Chalet, head of spaces at Swoon, commented: “Covent Garden is the perfect location for our largest Central London pop-up to date.

“The venue in Mercer Walk, secured with the help of Storefront Marketplace, is an ideal space to showcase our latest designs alongside our newly launched brand identity.”

Simon Taylor, property director at The Mercers’ Company, added: “The Swoon pop-up store opening reflects the popularity of Mercer Walk for brands to launch to a wide audience within Central London.

“Swoon joins a great line up of complementary fashion and lifestyle brands including Smashbox and H&M.”

Knight Frank acted for The Mercers’ Company and Storefront advised Swoon.