Ten Lifestyle Group secures concierge services contract with Singapore’s OCBC Bank

Ten Lifestyle Group plc has won a new contract with OCBC Bank, the second largest financial services group in Southeast Asia by assets and the parent company of the Bank of Singapore.

The London-based firm, which is a technology-enabled lifestyle and travel platform for the wealthy and mass affluent, will provide concierge services to the bank’s high and ultra-high-net-worth clients as part of its Voyage Card Concierge programme.

Ten will offer members with a premium travel and lifestyle concierge service, including access to benefits and localised events, as well as access to its digital platform among other services.

This is Ten’s first contract with OCBC Bank, with concierge services online and offline expected to go live in late 2018.

Desmond Tan, head of group lifestyle financing, global consumer financial services, OCBC Bank, said: “With this new partnership with Ten, our OCBC Voyage card customers will be served by a market-leading travel and lifestyle concierge platform which gives access to unique cultural, gastronomic and travel experiences.

“We are certain that this differentiated service will help strengthen engagement and loyalty, and increase satisfaction with our customers.”

Andrew Long, group COO of Ten Lifestyle Group plc, added: “We are incredibly honoured to have been chosen as a key partner for such a powerhouse of a bank here in Singapore, and the Southeast Asian market.

“Singapore is known for its exceptional customer service and we are excited to bring our unique digital platform and in-depth knowledge of the market to the OCBC Bank’s Voyage card base.”

Contracts where Ten provides concierge and related services where the annual value of net revenue is between £250k and £2m.