Kristy Chong

Australian high-tech undies brand enters the UK

Modibodi™, is leading the way in revolutionising women’s period pants and underwear by using advanced technology to offer a range of leak-proof and sweat-proof underwear in order to boost women’s confidence. The internationally successful fashion technology brand has just launched a UK website and has set up a distribution centre to meet UK demand after huge successes in its native Australia and then America. The high-tech fashion brand continues to quadruple its revenue YOY since its launch in the Australian market four years ago and is predicted to further quadruple its annual turnover in this coming year, as it sets about empowering women of all ages, shapes and sizes everywhere in the world.

At launch, period pants and leak-proof underwear was a relatively niche market, however fast forward a few years and sales along with interest and demand are booming. It is estimated that women spend around £18,000 in their lifetime on sanitary products and we accumulate 200,000 tones of a waste in the UK every year from them. As we all become more environmentally and body aware, Modibodi has seen significant growth to reach over 3 million dollars and are now entering the UK market with the aim of to getting to $12M in a year.

Founded by entrepreneur and social advocate for women’s health issues and rights, Kristy Chong - who recently won NSW Business Woman of the Year - Modibodi features exclusive patented technologies and uses high-tech sustainable fibres to offer women functionality and style, Made with materials to stop odour, fight bacteria and keep women dry, whilst looking and feeling super thin (only 3mm thick) and super stylish just like regular underwear.

Tapping into the demand for eco-friendly and waste free products and the trend for women to ‘take back their bodies’, Modibodi are in a perfect position of growth as more women look for alternatives to tampons and pads. The innovative fashion tech company are currently the only period and leak-proof underwear brand in Australia and are leading the way in product innovation, with the launch of the first scientifically proven period/ leak-proof swimwear range and are hoping to replicate this success and innovation in the UK. According to founder and CEO, Kristy Chong, “Modibodi’s success is down to the unique and exclusive patented Modifier Technology, unparalleled quality combined with great fashion, strong eco credentials and high customer satisfaction, meaning our business is growing at a significant rate. We are excited to be entering the UK market, after great success in the US recently and hope we can take a chunk of the £3 billion UK sanitary market.”

Founded in 2013 in Australia, Modibodi™ has already attracted a UK audience with UK sales coming from their .com website, however, now UK residents can order directly, through a dedicated UK website, which means no import VAT, quick shipping times, and all from a Modibodi™ UK warehouse.

One of Modibodi™ core pillars is empowerment, empowering women no matter their socio-economic status, religion, issues or where in the world they live. Currently in Australia the brand have set up the ‘Give A Pair’ scheme in which they donate pairs to women in need. Modibodi™ with Kristy aim to bring this ethos to the UK and will actively support UK causes and organisations that champion empowerment of UK women.

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