Partner Article

Former Google Industry Manager and Dentsu Aegis Network Director Form Disruptive Marketing Model

BIND, a new Manchester-based marketing business, is set to change the way small businesses interact with marketing agencies with a revolutionary and disruptive idea centred around utilising the gig economy.

Created by former Google Industry Manager Max Hopkinson, Dentsu Aegis Network Director Oliver Hopkinson and reputable freelancer Will Pidgeon, BIND’s objective is to remedy the failings of the current marketing agency model by fixing issues such as account managers being encouraged to continuously upsell, juniors completing advanced projects, a lack of transparency and the use of vanity metrics.

BIND’s business model focuses on helping small businesses solve problems and meet their business goals through their extensive network of reliable freelancers. The services they offer include paid search, paid social, display advertising, Google Shopping and AV.

BIND differs from the current agency model as they create a bespoke strategy for each client based on their business goals and harness the ever-growing gig economy to ensure tasks are completed to the highest standards by the best and brightest.

Recently, freelancing trade body IPSE reported that there was now 4.81 million self-employed people in the UK, an increase of 23,000 compared to the same period last year. The best in the business are going alone – something BIND has capitalised on.

Oliver Hopkinson, co-owner of BIND, said:

“We knew there needed to be a change in the agency model, so we became that change.

“Our model ensures all our clients receive bespoke and personalised strategies to help them reach their goals, and we will utilise the ever-growing gig economy to provide our clients with the best service possible.

“We take pride in high-quality work, ROI and highly measurable results and by ensuring all our clients are treated equally.”

This was posted in Bdaily's Members' News section by Noel Lombardo .