New software to deliver £1.8m revenue boost for Salford’s K3

K3 Business Technology Group plc has secured a new contract for its ‘ax l is fashion’ offering.

The Salford-based company said the deal will bring the total value of orders for the product, which launched at the start of the current financial year, to around £1.8m.

The revenue boost will be spread over the next two to three years.

K3’s ‘ax I is fashion’ is software based on the Microsoft Dynamics platform for enterprise fashion businesses.

The firm said it has signed seven orders for the software to date, including deals with the largest shirt manufacturer in Germany, Engbers, and long-established Dutch shoemaker Van Bommel.

K3 CEO Adalsteinn Valdimarsson said: “We are delighted with the momentum we are seeing with sales of ‘ax l is fashion’.

“The number of deal closures secured since the start of the new financial year is significantly higher than the prior 17 months.”

He continued: “This reflects a number of factors, including our renewed focus on more strategic engagement with channel partners to drive the sales potential of this solution.

“We expect to see continuing growth, underpinned by an active pipeline of new business opportunities.”

The deal follows reports earlier this year of a new strategy to reposition K3 for profitable growth.