Member Article

Enter the brand spankers! Exciting new era for Sheffield-based Über Agency with bold brand re-launch plans for growth

Sheffield-based integrated advertising agency Über, has laid out its ambitious vision for the future, that will see it cement its reputation as being the ‘best outside of London’, with new senior hires, expansion into digital services, as well as a fresh new brand.

Über’s confident, future-facing attitude is summed up by its bold new positioning: brand spankers and vanilla killers – the agency that won’t do ‘so-so’.

This underlines the core culture, attitude, and philosophy that has flowed through the Über for 14 years.

The re-brand is brought to life through a brash colour palette, a slick suite of icons, striking 3D rendered objects and a kinetic motion graphics style, delivered via a new website and promotional video, to be released shortly.

The move underpins a broader agency growth strategy; while strong creativity will continue to be Über’s niche, it will also be significantly expanding its digital arm in line with client and consumer demands as well as strengthening its core senior team with a number of key hires, all with a view to cementing its reputation as being the ‘best outside of London’.

Supporting this are plans to hire a new senior strategy manager and a head of digital to build on recent client wins. Über is also strengthening its core senior team, most recently with the hire of a new Account Director, Lisa Staniforth, who joins the agency from ITV with a wealth of international client-side experience. She will be responsible for driving the agency’s broadcast offering, including delivering national TV commercials and video content, supporting clients including BAFTA, Tombola and Perfume Shop.

Greg Clark, Managing Director of Über, says: “Things have changed a lot in 14 years, not to mention the arrival of a certain Taxi app. But we are pushing forward and building on our own brand in our own unique way. This ‘brand spanking’ new feel ironically gets us back to the core values and strengths the company was set up on.

“Our name means over, above, beyond, which still remains the foundations of everything we do. It’s our promise and it’s this ethos that has earned us our strong reputation with both our clients and peers over the years.

“The rebrand firmly underlines this, and has helped us re-focus on what makes us special. We’re extremely excited about what the next 14 years – and beyond – hold”.

Uber is based in a 4,800 sq ft office in Sheffield’s iconic Park Hill development, a home the agency moved to in 2012.

This was posted in Bdaily's Members' News section by Liam Pearce .